• Eindhoven and Newyork
  • July 01, 2016

SPOSEA B.V. Appoints Walter Wijnands as Chief Executive Officer

SPOSEA B.V., a privately held company and software innovator in the Price Optimization & Management market, today announced that its board of directors has appointed Mr. Walter Wijnands as the chief executive officer and member of the board of directors, with effect from July1st, 2016. Mr. Wijnands succeeds Mr. Anjo De Heus, founder of SPOSEA B.V., who has now stepped up as the president and chairman of the board. He will focus on overall strategy, vision and global growth, whereas Mr. Wijnands will lead the company on a daily basis. “Operational leadership succession planning has been a priority since the company’s expansion and we felt that Walter's expertise and proven leadership in the SAP industry make this an ideal time for him to become the CEO of the company,” said Anjo De Heus, President/ Founder and Chairman of SPOSEA's board of directors.

“The board looks forward to work with Walter and the rest of the senior management team to build on the company’s momentum. Commenting on his appointment, Mr. Wijnands said, “I am much honored to have the opportunity to join SPOSEA during this time of rapid growth and success. Our world-class technology combined with the incredible talent and passion of SPOSEA team provides us with a unique opportunity to shape the future of price Optimization and Management market. I look forward to expanding on the strong foundation we have built under Anjo's leadership. With his vision and guidance we will continue to develop industry-leading pricing management products for a diverse set of markets to drive sustainable and profitable growth.”

Since its inception, SPOSEA has made significant progress in financial and operational performance, offering out-of-the box solutions for Price Optimization and Deal management for SAP without lengthy consultancy projects, which is common with the competition and very frustrating for their customers. SPOSEA from day one has started to dissolve the myth of complexity in the Pricing Optimization and Management market by offering functionality and transparency out- of- the box. Solutions cover Customer Pricing Quotations (CPQ) , Price Optimization & Management, and Purchase Analysis for SAP. The SPOSEA solutions are cross industry and are able to manage the buy as well as sell side of the business. Anjo De Heus stated, “I am grateful to have the opportunity to extend the management team with a seasoned business leader like Walter, and am sure that together with our talented team we will grow even faster than ever. I am proud of what we have accomplished so far and our ability to hire a top talent to take the company to the next level.


SPOSEA B.V. Driving profitability by SIMPLIFYING SAP Price Data Optimization, Management & Execution. Enabling the SAP ecosystem with enterprise-wide Price Management, increasing margins through optimized prices. With its family of products, BrightPrice Manager and BrightPrice DealManager, SPOSEA provides its customers with out of the box solutions for effectively managing Pricing in SAP.

SPOSEA B.V., headquartered in Eindhoven, the Netherlands, and offices in Morristown, New Jersey, Walldorf, Germany, and Kerala, India.

SAP, SAP NetWeaver, ABAP, SAPPHIRE and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.

Press Releases

Want to know more? Get in touch.

Contact us