Why CPQ Matters: A Real Talk for B2B Companies

Let’s be honest—B2B sales isn’t for the faint of heart. Between complex pricing, ever-changing customer requirements, and the eternal back-and-forth between sales, finance, and product teams… it’s a bit of a jungle. And that’s where Configure, Price, Quote (CPQ) systems step in as a game-changer. I’ve seen first-hand how CPQ can take a sluggish, error-prone […]